Blogs

Unlearning (Part 1) – RERA and its unstated challenges

The last couple of months have given the industry a triple whammy in the form of three game-changing paradigms – i.e., the introduction of the “Real Estate Regulation Act” (RERA), the introduction of the “GST regime” and the third more specific to Bangalore – the draft “Zonal Regulation Byelaws” proposed to be notified by the Government. It’s a time to…

Location

Location is no doubt the priority for anyone while buying a home. This is the one crucial factor people don’t want to compromise. But the question arises here is which is a good location and which is a bad location? How do you determine it? Yes, buying in a location that offers a cushion of a very good infrastructure makes sense…

Brand

When I started my career in real estate I remember it was all about the brand. Buyers were brand set and were buying homes constructed only by well-known builders but today who cares about the brand. Now it is more to do with what type of a community the company builds and whether it delivers it within the stipulated time. Today…

Your Brand is your Promise

[cmsmasters_row data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_padding_top=”0″ data_padding_bottom=”50″][cmsmasters_column data_width=”1/1″][cmsmasters_text animation_delay=”0″] [cmsmasters_image align=”none” animation_delay=”0″]84|http://localhost:8888/advanterra//wp-content/uploads/2017/06/brand-blog.jpg|full[/cmsmasters_image] They say that a brand is a promise. If so, then how does a real estate firm go about creating a brand for itself? How do you escape the mundane verbiage and rhetoric of “I am the best” that is spewed out across print and other forms of…

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